August 2017
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Rebranding of a Canadian Icon

yogaFLIGHT on Lululemon’s previous website design

Lululemon launched a whole new design with the rebranding of their website. White vs black. More sleek and vavaVoom, with meaningful bells and whistles that enhance the user experience.

We received an email from the marketing firm who worked on our story for the feature, telling us […]

Live @ Lululemon

What an exhilarating moment … I can’t even express the excitement that I have in the core of my belly right now. It’s kind of like a million butterflies have just taken flight and I am being towed behind them. The sensation: as if I am floating along like a giant weather balloon tethered to […]

Newly Designed yogaFLIGHT

Our yogaFLIGHT.com website goes live today! Wow, the anticipation of such a huge change in format is exhilarating. Perhaps the adrenaline keeps me awake as I forge my way towards finishing the self-imposed deadline. It only seemed fitting and necessary that we launch our website before the Lululemon campaign arrives this Thursday. I’m just as […]

Overwhelmed by Paper

In quiet contemplation, here I sit, gazing vacantly at my computer, staring at a gigantic flurry of receipts. What once were monolithic stacks of paper that needed attending to, now are petulant pieces of history littering our precious kitchen table space. I need to sort, catalogue and categorize this mess before entering the data into […]

Wordpress revisited

I am constantly amazed by the breadth and depth of WordPress‘ supreme capabilities. Or moreover, the developers who design such startling gorgeous and functional templates. And having had the pleasure of learning the nuances of the Atahualpa template we use for this blog, I am ready to take on designing for other clients who […]