Rebranding of a Canadian Icon

yogaFLIGHT on Lululemon’s previous website design

Lululemon launched a whole new design with the rebranding of their website. White vs black. More sleek and vavaVoom, with meaningful bells and whistles that enhance the user experience.

We received an email from the marketing firm who worked on our story for the feature, telling us about the new photo of us online — the photo on the left. WOW! This company continues to surprise us with new poses from our photo shoot, here and there where I least expect, such as on their twitter and facebook pages. What lovely surprises to stumble upon!

  

Live @ Lululemon

What an exhilarating moment … I can’t even express the excitement that I have in the core of my belly right now. It’s kind of like a million butterflies have just taken flight and I am being towed behind them. The sensation: as if I am floating along like a giant weather balloon tethered to a glider plane.

It’s kind of surreal seeing our photos front page and center on the Lululemon website. We knew it was coming, but still. Seeing our faces and bodies for all to see on an international company’s home page is not exactly something we see everyday …. along with millions of other Lululemon enthusiasts. What’s really exciting is the prospects of where yogaFLIGHT may fly to. ‘Cleared for takeoff’ indeed!

Our Lululemon Photo Shoot

It’s been a while since feeling this excited at wanting to pounce out of bed and start my day (our wedding day and Skydiving in to the Blue Hole were both similar in depth and sentiment). An incredible surge of emotion welled within me from the time I opened my eyes … exaggerated and self-indulgent feelings of intrigue, excitement, nervousness, giddiness, blissful happiness, and worry (doubt as to the level of skill and/or connection Lululemon might be hoping or expecting from us) energized my spirit. I felt as if every nerve-ending within my body was electric and on fire. This incredible flowing life-force helped me embrace a sense of complete presence, savouring each and every moment of the day that unfolded. I didn’t want to miss a beat in this day of wonder and adventure.

We both felt incredibly rested … the comfortably sublime bed was a much-needed haven before the ‘storm’. And with some time to spare, we made our way down to the Business Centre to practice some of our more complicated mounts. Unfortunately, when trying a tricky knee balance, that I usually have a spotter for, I fell quite solidly on my wrists, jolting my shoulder. Lesson learned … better to approach the day with a bit more caution and grounding. I was literally flying too high!

The taxi ride to the UBC Boathouse (our location shoot for 8 hours today) was in an ultra-modern Prius. How appropriate! Never one to take taxis, I felt much more comfortable being ferried within an enviro-friendly vehicle. The weather was rather dreary and dark. Typical Vancouver winter weather. However, nothing could dampen my mood, truly! Upon arrival at the UBC Boathouse, I was in awe by the sheer beauty of the space that we were to call our play-space. A gorgeous synergy of wood, aluminum and big bold windows created a fabulous place to be creative in. The beauty of this day … the professionals looked to us for direction and catered to our every need, allowing us to feel at home from the moment we walked through the door. I savoured the camaraderie of our team. The crew was so talented with their individual skills and vision. I could get used to this! 🙂 Yet, I felt completely humbled by the experience. Who was I to be the centre of such attention? It felt surreal and almost out-of-place in my world of self-imposed introversion.

 

Through this whole experience, I’ve learned that everyone deserves the sort of opportunity that we’ve had today. A chance to be recognized, appreciated, pampered, connected with other like-minded souls while doing something that we truly love. That last point is wherein the magic lies. Loving life and what you do can only provide endless amounts of happiness, opportunity and gratitude. Offering our skills and passions to the world is where we excel and find the most gratitude and satisfaction. Care to join us on our next yogaFLIGHT adventure??!

The Journey to Vancouver

What a surreal day! I spent the morning in Toronto with our friend Anshu, trying to catch up on the sleep I didn’t get last night (as if that will happen — you can’t regain what is lost). I’m super excited about the next few days, and sleep wouldn’t come to me easily. So I tossed and turned, catching a few winks here and there. And before I knew it, slaDE was home from his half day at work and we were zipping off to the airport. As Judi, the copywriter for the advertising firm designing our fabulous photo shoot says: “There’s something exhilarating just about being on the move – but even better when the flight is on time and the hotel is cool :-)”. Indeed, our hotel, the Opus, is in the heart of Yaletown and is über fabulous and chic in a trendy and modern sort of way.

Better head to bed … 6am and a full day of partner yoga will make for a tired sKY if not fully rested!