April 2017
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Rebranding of a Canadian Icon

yogaFLIGHT on Lululemon’s previous website design

Lululemon launched a whole new design with the rebranding of their website. White vs black. More sleek and vavaVoom, with meaningful bells and whistles that enhance the user experience.

We received an email from the marketing firm who worked on our story for the feature, telling us […]

Live @ Lululemon

What an exhilarating moment … I can’t even express the excitement that I have in the core of my belly right now. It’s kind of like a million butterflies have just taken flight and I am being towed behind them. The sensation: as if I am floating along like a giant weather balloon tethered to […]

Our Lululemon Photo Shoot

It’s been a while since feeling this excited at wanting to pounce out of bed and start my day (our wedding day and Skydiving in to the Blue Hole were both similar in depth and sentiment). An incredible surge of emotion welled within me from the time I opened my eyes … exaggerated and self-indulgent […]

The Journey to Vancouver

What a surreal day! I spent the morning in Toronto with our friend Anshu, trying to catch up on the sleep I didn’t get last night (as if that will happen — you can’t regain what is lost). I’m super excited about the next few days, and sleep wouldn’t come to me easily. So I […]